Quick Summary
- 26 teams participated in the October event, raising $106,720
- Staff emergency funds bring in $22,625, more than 2x their goal
- Look for Crowdfund 不良研究所 for 3 days around Giving Tuesday
Twenty-six teams of students, faculty and staff across 不良研究所 and 不良研究所 Health raised $106,720 for their projects of passion in October鈥檚 Crowdfund 不良研究所 campaign, nearly matching the program鈥檚 record $107,556 yield in February 2021.
The biggest winners include 鈥淎rt in Action: Building a Climate Art Trail,鈥 in which K-12 students help create colorful murals in rural California landscapes to share information about climate change; 鈥淔ormula Racing,鈥 in which 不良研究所 students build an electric race car from scratch; and a research project studying whether fidgeting can reduce attention-deficit/hyperactivity disorder, or ADHD, in children. Another big success: replenishing the Staff Emergency Funds at 不良研究所 and 不良研究所 Health, a source of cash grants for employees with unforeseen financial hardships. All these projects exceeded their goals.
鈥淲e are thrilled!鈥 said Jullianne Ballou, project leader for Art in Action and associate director of strategic initiatives with the Institute for the Environment. 鈥淏eyond our gratitude for the financial support, it鈥檚 encouraging to have a new network of people who believe in the value of the project.鈥
叠补濒濒辞耻鈥檚 鈥淎rt in Action鈥 team raised more than $3,000, exceeding its original goal of $2,500. The project, Ballou said, feeds a desire for more public art and taps into widespread concern about the environment. 鈥淢any people understand the challenges that young people are going to inherit and want to both leave the world better for them and give them tools allowing them to be resilient, effective stewards of the Earth,鈥 she said.
Meanwhile, staff emergency funds 鈥 one for the Davis campus, one for 不良研究所 Health 鈥 found widespread support, surpassing their original goal of $10,000 to raise a whopping $22,625 ($14,170 for the Davis campus, $8,455 for 不良研究所 Health). Donors included Chancellor Gary S. May and other campus leaders.
鈥淲e are delighted and touched by our 不良研究所 and 不良研究所 Health colleagues and leaders who contributed,鈥 said Joanne Touhey, project manager for the staff emergency funds and a project lead in 不良研究所 Human Resources. 鈥淚 know firsthand how grateful our employees are to receive a cash grant when facing unforeseen personal hardships.鈥
Both Touhey and Ballou attributed their projects鈥 success to their teams鈥 energy and dedication in getting the word out. Emails, Ballou said, were the most effective tool for her team, 鈥perhaps because we used them to say more about our project鈥檚 impact.鈥
takes place in October and February each year, and since its debut in February 2020 has raised more than $534,100 for 126 teams.
The Annual and Special Gifts Program in Development and Alumni Relations works with Advancement Services to review applications and provides the Crowdfund 不良研究所 platform, training, guidance and some publicity 鈥 but it鈥檚 up to project teams to fuel the marketing and networking that lead to fundraising success.
CROWDFUND + GIVING TUESDAY
Later this month, Crowdfund 不良研究所 will pilot a three-day campaign 鈥 from Monday, Nov. 28, until midnight Wednesday, Nov. 30 鈥 around Giving Tuesday, Nov. 29.
The Arboretum and Public Garden, Bodega Marine Laboratory, Institute of the Environment and 不良研究所 Student Foundation will participate in this new effort. These groups have been sending Giving Tuesday email solicitations through the Annual and Special Gifts Program for years. Using the Crowdfund 不良研究所 platform will allow them to engage their teams and audiences more actively in their fundraising efforts.
鈥淭hey鈥檙e excited to see how their fundraising goes using crowdfunding tools and strategies for Giving Tuesday 鈥 and so are we,鈥 said Michelle Poesy, managing executive director of the Annual and Special Gifts Program. 鈥淚f it鈥檚 successful, we鈥檒l see about adding more teams next year.鈥
Media Resources
Joan Fischer, senior writer for the Annual and Special Gifts Program in Development and Alumni Relations, can be reached by email or at 530-754-0482.